With a $90 million investment in digital signage over the next 36 months added to their existing static inventory, Titan's ambition is to have one of the most seen, flexible and relevant advertising networks in the world.

Titan's digital rollout is predominantly based around transit hubs that benefit from big dwell times and large, captive business audiences making Titan's media perfect for digital expansion. The company is in the process of testing all their new digital products across their markets.

Titan's new digital additions to their network will include:

Bus Digital Kings -- King size 12-foot displays that use the latest LED and GPS technology. These signs are bright and unavoidable and will enable advertisers to target mass audiences by time of day, block, zip-code, demography and ethnicity. Extensive trials of the display are already underway in Chicago with a launch rollout date of late 2008.

Platform Displays -- Located on platforms across Titan's rail portfolio, these large HD screens will form one the largest pieces of Titan's digital rollout with over 1,200 planned in Chicago alone. These screens will offer consumers engaging content and relevant advertising and will also allow the Transit Authorities to reach their commuters instantly, en masse, in ways it never could before. Titan and its content partners will provide editorial content such as news, sport, weather and entertainment.

Interior Rail Displays -- Titan will also offer large commuting audiences the opportunity to be engaged and entertained within the trains with large HD, GPS-enabled displays. Making the most of the huge commuter dwell time, the screen will also bring advertisers closer to this captive audience by their proximity to the editorial content and the relevance of time and location-adaptable creative.

Urban Panels -- Titan's street-level subway displays in Chicago will be digitized in early 2009. With HD screens on both sides of the display, they will reach millions of consumers with maximum impact, allowing advertisers to change and adapt their creative by time of day.

U.K. Rail 6 sheets -- Titan has recently rolled out over 100 digital D6's (6 ft x 4 ft) in some of London's busiest rail locations. Titan trail blazed digital Out-of-Home technology in the U.K. with Transvision, a network of 18 screens in 17 of the country's busiest rail terminals. It also has large scale roadside digital inventory in London and in Toronto.

"We have already made significant commitment to digital technology and our transit partners and advertisers have been very enthusiastic about our plans," said Donald Allman, President, Titan Worldwide. "It is also exciting to offer advertisers the opportunity to reach consumers in ways they never thought they could."

"Our digital initiative offers numerous additional benefits to transit agencies and the commuters they serve -- including modernized and more visually appealing advertising and entertainment displays; at the same time providing timely information to ease commuting and improve public safety during crisis situations," said Mr. Allman.

Titan has been aggressively pursuing and planning digital options in the U.S. for almost two years. At the start of 2007 the company appointed Lou Giacalone, Jr., a pioneer in the digital segment of the out-of-home industry, to head a new digital media team within Titan.

As the Co-founder of Adspace Networks and inventor of CoolSign -- a premiere digital signage software package -- Mr. Giacalone led the deployment of multiple digital advertising platforms.

"Digital advertising has gained a significant foothold overseas with installations throughout Asia and Europe," said Venecia Liu, Research Director, Media and Communications, Gartner, Inc. "As the U.S. begins to embrace non-traditional platforms and better understand how to effectively use various digital media technology, we as an industry will continue to see ad dollars shifted to alternative media solutions."

In April, Titan announced that it had been awarded a 10-year contract to sell digital advertising for the Chicago Transit Authority (CTA) and will begin selling inventory later this month.

"Titan's digital signage network will impact pretty much everybody who lives or works in each of our markets," said Mr. Giacalone.

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