 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
NAVTEQ LocationPoint Advertising Launches In Europe
Paris, France (SPX) May 22, 2009 NAVTEQ has launched NAVTEQ LocationPoint, a location-based advertising service, in Europe. NAVTEQ LocationPoint offers location aware applications and devices a turnkey approach for delivering high value content services, while enabling advertisers to reach and engage consumers where and when they are making shopping and purchasing decisions. NAVTEQ LocationPoint leverages NAVTEQ data including the most widely used map for navigation which consumers around the world depend on 100 million times every day. NAVTEQ LocationPoint provides inclusion of advertiser information in the NAVTEQ map and helps millions of users of GPS navigation devices find, and find their way to, advertisers. LocationPoint offers advertisers an uncluttered distribution channel, one that is uniquely personalized because it is location aware, i.e. the devices deliver ads to consumers when they are near or at a merchant's location to drive awareness, store visits and purchases. NAVTEQ LocationPoint is platform independent and can be utilized with any connected portable navigation device or mobile phone application to deliver highly-targeted, relevant and interactive advertising to end users. LocationPoint advertising provides rich ad creative including calls to action like "click to search," "click to call," "click to navigate" and "click to coupon." Two-way cellular communication enables full reporting back to the advertiser allowing campaigns to be optimized for maximum return on investment. "LocationPoint gives advertisers a dynamic new medium to reach consumers with more relevant advertisements that research indicates have a higher perceived value," said Chris Rothey, vice president, NAVTEQ. "Consumers see the exchange of content for advertising as adding value when presented in the right location-relevant context and integrated tactfully within the navigation experience. We believe that this new advertising service provides a valuable tool to meet industry needs." NAVTEQ has a dedicated team of ad sales representatives and ad campaign managers in North America, Europe, and Asia with expertise in location based advertising and existing relationships with over 800 advertising partners. Share This Article With Planet Earth
Related Links NAVTEQ GPS Applications, Technology and Suppliers
Beijing Meteorological Bureau Chooses Topcon Reference StationsLivermore CA (SPX) May 22, 2009 Topcon Positioning Systems (TPS) has been selected by the Beijing Meteorological Bureau (BJMB) to supply continuously operating reference stations (CORS). The stations will be used in the Beijing ground-based GPS-PWV (Precipitable Water Vapor) detection system project. Topcon will supply 14 sets of Net-G3 CORS receivers and CR-G3 GNSS choke ring antennas. Eduardo Falcon, senior vice ... read more |
|
|
| The content herein, unless otherwise known to be public domain, are Copyright 1995-2009 - SpaceDaily. AFP and UPI Wire Stories are copyright Agence France-Presse and United Press International. ESA Portal Reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. Advertising does not imply endorsement,agreement or approval of any opinions, statements or information provided by SpaceDaily on any Web page published or hosted by SpaceDaily. Privacy Statement |
del.icio.us
Digg
Reddit
YahooMyWeb
Google
Facebook