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Mobile Navigation Services Taking Off In North America And Europe
Dublin, Ireland (SPX) Oct 14, 2008 Mobile navigation services are now taking off in North America and Europe, following the introduction of GPS handsets. Berg Insight forecasts that the subscriber base will grow from 16 million users in 2008 at a compound annual growth rate (CAGR) of 27.9 percent to reach 70 million users in 2014. Mobile Navigation Services covers the latest developments on the mobile navigation market in Europe and North America. The personal navigation solution markets in both Europe and North America are still dominated by the Personal Navigation Device (PND) segment. However, more and more handset owners are discovering mapping and navigation software and services for mobile phones. Navigation services are available as on-board solutions with map data stored in the memory of the handset, and off-board services that rely on maps stored on a server. These solutions are gradually converging into hybrid services that store frequently used maps in the internal memory of the device and leverage wireless connectivity to access new maps, dynamic content such as traffic information, fuel prices and weather, and location-based services like location messaging and sharing of geo-coded content. Multiple navigation solutions and device types are likely to co-exist also in the future. Although PNDs and in-car navigation systems often provide a better user experience than many handset-based navigation services, new handset models designed especially for navigation services will close the gap considerably. Moreover, handset navigation services are also well suited as a complement to other solutions, especially for use outside the car. Pedestrian navigation features gradually being introduced include improved map data and multimodal navigation, which will enable users to plan routes taking into account all available modes of transportation, including trains, busses, trams, ferries and airplanes. Navigation services are marketed by network operators, handset vendors and various service providers. Even though the most common offering in both Europe and North America is daily or monthly subscriptions, both network operators and handset vendors have introduced onetime fees for lifetime use. Moreover, advertisement funded services have been launched in several markets by various actors, including mapping and directory providers. In the future, more services are likely to combine subscriptions with advertisement funded service components. Significant revenues from advertisements are not likely to materialise until usage increases substantially and more partnerships have been formed. Related Links Mobile Navigation Services GPS Applications, Technology and Suppliers
Garmin Enhances Functionality Of Fleet Management Interface
Olathe KS (SPX) Oct 14, 2008Garmin International has announced that it has launched improvements to its Fleet Management Interface (FMI) system to include highly requested features such as canned responses and messages, driver ID and driver status protocol. |
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