This navigation solution will be marketed as a Berlitz Mobile branded solution, powered by Jentro, and will provide free turn-by-turn navigation to Bouygues mobile phone subscribers. In addition to free navigation, Berlitz Mobile will also offer local search functionalities and innovative content features like Berlitz's Travel and Language Guides.

End users will be able to search, for instance, for the nearest coffee shop, choose from the local listings and then navigate directly to their selection.

The Berlitz Mobile solution platform will incorporate both Jentro's award-winning turnkey advertising distribution proxy as well as Jentro's Zenlet technology platform and be available via the Bouygues WAP portal.

"Our team has been working on a way to deliver pre-packaged solutions to the market that also allow for the flexibility to add unique content to an existing package, or create a new one, to meet the changing needs of our clients' customers," said Kate Edwards, Chief Executive Officer, Jentro.

The proxy is ad-server agnostic, thus allowing for multiple ad-servers to be installed for each solution or region to ensure the highest levels of sell through and to provide advertisers with the option to use their traditional agency relationships.

The dynamic ads appears naturally in the UI flow such as splash screen, waiting screen, turn-by-turn navigation, map screens and a destination reached screens.

The advertising proxy includes a lead generation engine where results screens like "you have arrived" can provide calls to action such as a request for information, reservation request, links to m-commerce modules and more.

The Zenlet platform facilitates the rapid development and delivery of unique, relevant and rich location-based, social networking and vertical content mini-applications, called "Zenlets." These Zenlets can be accessed easily within a single client application on the mobile device - thus enhancing the personalized mobile Internet experience.

"We want to provide our customers innovative mobile services that they can depend on and that will help them in their business and personal life," said Olivier Laury, Contents Director of Bouygues Telecom.

"We trust in the support of a reliable partner like Jentro because of their experience in the mobile application market and their ability to leverage the invesent we have in our existing network to enable it to accommodate the demands of our customers for innovative, reliable and high-quality services."

The Berlitz Mobile solution is scheduled to launch in November and users will have the opportunity to easily download the application from the Bouygues WAP portal.

The software will work with almost all GPS enabled handsets and mass market phones on multiple operating systems with the delivery of Java ME and clients for handset operating systems in use on Bouygues' network, including Symbian S60/UIQ and RIM, addressing the largest number of phones with the highest performance available.

The Berlitz Mobile solution will be launched at Bouygues Telecom first and then will expand to other operators in Europe.

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