Go To Eventful For Comprehensive Local Event Content
San Diego CA (SPX) Sep 10, 2008 Eventful has announced partnerships with three leading mobile application providers that are developing location-based service offerings leveraging Eventful's microtargeted event data. Earthcomber, Loopt and uLocate are enhancing their existing suites of mobile applications by incorporating Eventful's data into their software to enable users to discover local event listings automatically tailored to users' current location. Coming two weeks after Sprint announced it would feature Eventful's location-based listings on its XOHMTM WiMAX mobile broadband service, this latest announcement solidifies Eventful's position as the leading provider of local events information to consumers, Web sites, publishers and mobile application providers. "Effortlessly finding events of interest near you is key to what we call 'Geobrowsing,'" said Rick Robinson, VP of Services for XOHM. "Eventful is helping us build a novel platform on which this will come to life. We actually see location as the 'new presence,' the confluence of context, relevance and location will bear this out on XOHM." Eventful provides its user community with multi-channel access to the world's largest selection of local events through its Web site (Eventful.com), email programs, an iPhone application and social-networking applications. In addition, Eventful has a fast-growing business syndicating its technology platform and event content to wireless and online service providers. Over 1,200 API developers and content providers leverage Eventful's data and platform, including the Los Angeles Times, local news community Topix and Ripple TV, which displays advertising and local news in more than 1,500 locations across the United States. Eventful's partnerships with wireless location-based service providers put it on the leading edge of a fast-growing trend. A recent Gartner report1 predicts that location awareness will become a mainstream feature of mobile applications within two to five years and that the market will grow from 16 million users in 2007 to 43.2 million in 2008 and 300 million by 2011. It estimates that revenues from location services will grow from $485.1 million in 2007 to more than $8 billion in 2011. "GPS integration transforms the mobile phone into a powerful tool for finding out about the world around you, creating a demand for location-based content that Eventful is uniquely positioned to fulfill," said Jordan Glazier, CEO, Eventful. "Eventful's powerful syndication platform and its selection of millions of local events worldwide make it a natural partner for companies that want to give their users access to information that reflects both their interests and their location at any given moment."
Earthcomber
Loopt Loopt also makes it easy to discover and explore nearby places and events recommended by friends and popular local services such as Yelp and, later this year, Eventful. "Loopt already helps users connect with their friends. Now, through this partnership with Eventful, Loopt users will have the power to discover things to do that are happening around them," said Evan Tana, director of product management and marketing of Loopt. "Incorporation of Eventful information along with other leading local content like Yelp makes Loopt a one-stop shop to find your friends, get recommendations, and discover new things to do."
Sprint At launch, an XOHM portal will offer location-based content from leading brands including Eventful, which will provide users with local event listings displayed in a map view. Customers will be able to select sub-categories of interest, search for events and click through to Eventful.com to get more event information and purchase tickets.
WHERE Each of WHERE's widgets delivers content based on the user's current location and provides the ability to show this content on a map, and get directions all while exploring and sharing interests with friends. Whatever your pursuits, WHERE delivers the best in local information. "Eventful has been available on our platform for over a year, it's a great compliment to the over 70 innovative widgets we have in WHERE," said Dan Gilmartin, vice president of marketing, uLocate Communications. "The WHERE Eventful widget empowers users to quickly and easily find nearby happenings, including concerts, sporting events and more from their mobile device, and then easily connect with their friends through Buddy Beacon." Related Links Earthcomber Loopt Eventful GPS Applications, Technology and Suppliers
HEC And GpsLatitude Develop Remote Wireless Engine Controller Algona IA (SPX) Sep 09, 2008 Hydrogen Engine Center has announced it has engaged GpsLatitude (GPSL) to enhance HEC's proprietary oxx Boxx engine controller with GPSL's state-of-the-art wireless technology to produce a Remote Wireless Engine Controller. |
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