The new Ford SYNC is the latest version of the award winning fully-integrated, voice activated in-car communication and entertainment system for your mobile phone and digital music player.

New Ford car and truck owners will benefit from the latest generation Ford SYNC in-car connectivity platform with personalized voice-enabled traffic reports, traffic-influenced turn-by-turn directions, and traffic alerts provided to Ford, exclusively from INRIX.

Using integrated GPS technology, Ford SYNC with Traffic, Directions and Information connects consumers to personalized traffic reports, precise turn- by-turn directions, business search, news, sports and weather.

INRIX has also developed and is hosting components of the Web site for Ford SYNC users, where users can input preferences such as routing destinations and alert requests to further personalize their Ford SYNC experience.

"In SYNC with Traffic, Directions and Information, we're bringing to life the vision for the ultimate in-car experience that integrates best-in-class technology into the vehicle in a useful way. The personalized traffic, directions, content and alerts that INRIX provides are critical to delivering on that vision," said Doug VanDagens, Director, Ford Connected Services Organization, Ford Motor Company.

"We collaborated closely on the design and development of their connected services platform to meet Ford's requirements."

INRIX Connected Services enhances the SYNC experience with:

+ The introduction of the world's first 3rd Generation Routing Engine which uses both real-time and predictive traffic information to deliver true time-intelligent, traffic-influenced directions, taking the driving experience to a new level through smart routing and traffic congestion avoidance.

+ The nation's broadest coverage and most accurate real-time traffic information leveraging the INRIX Traffic Fusion engine which intelligently blends real-time data from nearly a million GPS-enabled taxis, service vehicles, airport shuttle services and other commercial vehicles as well as consumer cellular GPS-based devices and traditional road sensor information.

+ INRIX Total Fusion Traffic which provides speed information on more than 800,000 miles of roadways, including busy city streets and arterials, in addition to freeways and highways across the U.S.

+ The new INRIX Alerting service which allows users to receive personalized traffic alerts delivered in the car via Web and voice- enabled user configuration.

+ New location-aware, consumer-friendly access to traffic information, allowing SYNC users to get answers to questions such as "Traffic Ahead," "Fastest Route Home," and "Traffic Around Me," leveraging the new integrated GPS feature in new vehicles shipping with Ford SYNC.

"We are proud to partner with Ford to provide innovative solutions for the latest-generation of SYNC," commented Bryan Mistele, president and CEO of INRIX.

"Ford is at the forefront of enabling two-way connectivity in the car and together with INRIX Connected Services, we will continue to ease commutes and improve the driving experience all over the country, one car at a time."

Ford SYNC owners will have access to a variety of features that leverage traffic and navigation in their everyday life. Via a simple button click, drivers will have instant voice access in SYNC-enabled cars to receive personalized location-relevant traffic information, traffic conditions along their most frequented routes and traffic-optimized directions along less familiar routes.

Using the intuitive SYNC voice interface, a driver can get answers to questions like "what is traffic like between here and Las Vegas?" and "what is the fastest route to work right now?" On Syncmyride.com, Ford owners can also easily set up customized alerts for triggering real-time and predictive traffic reports sent via SMS messages to their phones.

"With SYNC, Ford is once again delivering a compelling technology breakthrough that showcases how auto OEMs can successfully differentiate to win in today's economy," said Phil Magney, vice president, automotive practice, iSuppli Corporation.

"Tapping into SYNC's unique approach to two-way connectivity, INRIX adds tremendous value to the in-car experience for Ford with its industry-leading traffic and directions."

Related Links
INRIX
Ford SYNC
GPS Applications, Technology and Suppliers

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