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Alanco's StarTrak Accelerates Penetration Of Refrigerated Truck/Trailer Market

Sentry has become particularly useful for monitoring operations that have been historically cumbersome to measure, such as the significant queue times experienced by trailers not attached to tractor power units, individual customer delivery operations and the basic operational cycles within distribution facilities.
by Staff Writers
Scottsdale AZ (SPX) Feb 13, 2008
Alanco Technologies announces that its StarTrak Systems subsidiary, the leading provider of wireless GPS tracking, monitoring, and two-way control systems for the refrigerated transport industry, has added sixteen new refrigerated trailer fleet customers in December/January, collectively operating approximately 1,500 refrigerated trailers.

Including immediate order releases, new equipment purchases by these new accounts are scheduled to total about $1,000,000 over the next several months, and will generate additional subscription data services revenue of approximately $300,000 annually.

Tim Slifkin, StarTrak President, commented, "This recent new account activity marks the successful launch of StarTrak's Sentry truck/trailer product line that has been under development for 18 months. Full commercial acceptance and deployment of the new Sentry is a critical step towards resumption of StarTrak's rapid historical growth in the refrigerated transport industry, as the truck/trailer segment of the total market comprises over 250,000 units."

"Based upon current sales backlog and major new account activity, we expect StarTrak equipment sales and service revenues to rebound to over $3,000,000 in the fiscal third quarter period, ending March 31, 2008, increasing to over $4,500,000 in the final quarter and resulting in a complete StarTrak operating profit turnaround."

Tom Robinson, Executive Vice President of StarTrak Systems, stated, "For refrigerated truck and trailer fleets, ReeferTrak Sentry provides meaningful operational and economic results for customers, leading to significant returns on investment. The Sentry service allows freight operators to observe, systematically organize and improve important aspects of their refrigerated operations.

"Sentry has become particularly useful for monitoring operations that have been historically cumbersome to measure, such as the significant queue times experienced by trailers not attached to tractor power units, individual customer delivery operations and the basic operational cycles within distribution facilities.

"StarTrak is delivering the leading wireless solution in the industry because it integrates GPS logistics of truck/trailer movements with meaningful refrigerated events allowing customers to continuously improve inventory, refrigerated trailer fuel usage, trailer utilization, delivery speed and quality for years to come."

StarTrak's new trailer fleet customer additions include the following companies:

- Roehl Transport, Inc. - Marshfield, Wisconsin

- Florida Beauty Flora, Inc. - Miami, Florida

- Purdy Brothers Trucking Company - Loudon, Tennessee

- M C Van Kampen Trucking, Inc. - Wyoming, Michigan

- Paul L. Floody, Inc. - Homestead, Florida

- Heartland Transport, Inc. - Esterville, Iowa

- International Transportation Services, Inc. - Miami, Florida

- Kamble Companies Transportation Services, Inc. - Phoenix, Arizona

- Lara's Trucking - Modesto, California

- Meddler Trucking - Hudsonville, Michigan

- Pegasus Transportation - Louisville, Kentucky

- Boaty's Produce Inc. - Jackson, Georgia

- Dee King - Amarillo, Texas

- Solutions 1 Transport, Inc. - Orlando, Florida

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Future Of Social Networking Explored In UW's Computer Science Building
Seattle WA (SPX) Feb 13, 2008
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